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Loma Linda Spine and Nerve Center

1850 S Waterman Ave, Suite C, San Bernardino, CA 92408

Phone: (909) 300-6479 | Email: lomalindaspine@gmail.com

Effective date: September 25, 2026

Loma Linda Spine and Nerve Center, a trade name of Ortiz-Rivera Spine Care Doctors Chiropractic Corporation ("we," "us," or "our"), respects your privacy. This Privacy Policy explains what information we collect through our website (lomalindaspine.com), our phone line, and our text messaging program, how we use it, and the choices you have.

Protected health information that we create or receive as your health care provider is governed by the Health Insurance Portability and Accountability Act (HIPAA) and our separate Notice of Privacy Practices, available at our front desk or on request. If this policy and our Notice of Privacy Practices ever conflict regarding your health information, the Notice of Privacy Practices controls.

Information We Collect

• Contact information you give us, such as your name, phone number, email address, and mailing address, when you call, text, book an appointment, complete a web form, or fill out intake paperwork.
• Appointment and communication details, such as requested appointment times and the content of messages you send us.
• Website usage information, such as browser type, pages visited, and general location derived from your IP address, collected through standard cookies and analytics tools.

How We Use Your Information

• To schedule, confirm, remind you of, and reschedule appointments
• To respond to your calls, texts, emails, and web form inquiries
• To send intake forms, check-in links, and other information you request
• To provide patient care and customer service
• To operate, secure, and improve our website and services
• To comply with legal and regulatory obligations

Text Messaging (SMS) Program

If you agree to receive text messages, Loma Linda Spine and Nerve Center may send you online booking links, appointment confirmations, appointment reminders, scheduling updates, intake links, and responses to your questions. Our text messaging program is operated by Industrial Health Systems & Education LLC, the registered sender for Loma Linda Spine and Nerve Center text messages. Texts are sent from (909) 300-6477.

• How you opt in: by phone only. When you call (909) 300-6479, our staff or our AI phone assistant asks whether you want text messages about your appointment, and states the message frequency, that message and data rates may apply, and how to reply STOP or HELP. We text you only if you say yes, and we log your consent with your number, date and time. The full script is at lomalindaspine.com/sms-terms. Consent to receive texts is not a condition of receiving care or making a purchase.
• Message frequency varies based on your appointments and requests.
• Message and data rates may apply.
• To opt out, reply STOP to any message. You will receive one confirmation text and no further messages unless you opt in again.
• For help, reply HELP or call (909) 300-6479.
• Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Information may be shared only with service providers that help us deliver messages (such as our phone and messaging platform), and they may use it only to provide that service to us.

Full text messaging program terms: https://lomalindaspine.com/sms-terms

How We Share Information

We do not sell or rent your personal information. We share information only:

• With service providers that perform services for us (for example, our scheduling, electronic health record, phone answering, messaging, and website hosting vendors), who are required to protect it and use it only on our behalf
• With your insurance carrier, attorney, or other parties you authorize, or as permitted by HIPAA for treatment, payment, and health care operations
• When required by law, subpoena, or court order, or to protect the safety of our patients, staff, or the public

Cookies and Analytics

Our website uses cookies and similar tools to keep the site working and to understand how visitors use it. You can control cookies through your browser settings.

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect your information. We keep information only as long as needed for the purposes above or as required by law, including medical record retention rules.

Your Choices and California Privacy Rights

You may request to access, correct, or delete personal information we hold about you, subject to legal and medical record requirements, by contacting us using the information below. You may opt out of text messages at any time by replying STOP, and out of emails by using the unsubscribe link or contacting us. We will not discriminate against you for exercising your privacy rights.

Children's Privacy

Our website is not directed to children under 13. Information about minor patients is provided by and handled with a parent or legal guardian.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.

Contact Us

Loma Linda Spine and Nerve Center

1850 S Waterman Ave, Suite C, San Bernardino, CA 92408

Phone: (909) 300-6479

Email: lomalindaspine@gmail.com